The role of authentic leadership in building organizational reputation from the point of view of academic leaders in the faculties of the University of M’sila
Keywords:
Leadership, Authentic Leadership, Academic Leaders, Organizational ReputationAbstract
This study seeks to investigate the influence of authentic leadership and its dimensions (self-awareness, relational transparency, internalized moral perspective, and balanced processing) on the development of organizational reputation and its components (organizational sentiment, admiration and respect, trust, and overall reputation), utilizing a sample of 47 academic leaders from the faculties of the University of M’sila, Algeria. The questionnaire serves as the principal instrument for assessing the research variables, employing various statistical methods, including the simple correlation coefficient to evaluate the relationship between two variables, the (T) test to ascertain the significance of this relationship, multiple regression analysis, and the (F) test to assess the relevance of the regression equation. Utilize R² to elucidate the influence of the independent variable on the dependent variable. The research yielded several findings, chief among them being that authentic leadership practices are essential in establishing the university's corporate reputation.
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