Change management and digital transformation in the Algerian organizational context: An empirical analysis based on the ADKAR Model at Hayat DHC Algeria

Abstract

This study investigates the influence of change management on the digital transformation process at Hayat DHC Algeria, drawing on the ADKAR Model as a guiding framework. To achieve the study's objectives, a questionnaire was employed as a tool to collect data from a sample of 119 individuals at various organizational levels. The data was processed using SPSS software, and the descriptive-analytical method was adopted. The main findings of the research indicate that change management plays a significant role in the success of the digital transformation process by raising awareness about the necessity and importance of this change, fostering the desire of organizational members to embrace it, and involving them in the necessary knowledge related to its implementation, ensuring their capability to execute it. Furthermore, the study highlights the importance of reinforcing the change by encouraging employees and listening to their opinions and reactions towards digital transformation.