Evaluating the elements of the hotel marketing mix from the perspective of local and foreign tourists: A case study in three- and four-star hotels in Annaba, Algeria
Keywords:
Marketing, Services, Mixed marketing, Tourists satisfactionAbstract
The study aimed at identifying the marketing servicing in Algerian hotels, depending on the analyzing the impact of the mixed marketing, servicing on the satisfaction of tourists (Algerian and non-Algerian) in the three and four stars hotels. The study covers six hotels at Annaba and the suggested measurements model consist of 55 variables. The study was based on a questionnaire, 175 forms were distributed. The most important results of this study are doing feel a high degree of no satisfaction of the tourists in hotels on general, regarding the hotel services rendered to them. Based on these results, several recommendations are forwarded with the purpose of necessary marketing servicing program to develop services and keep competitive in Algerian tourism as a prerequisite for positive development.
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