Consumer protection mechanisms from misleading electronic advertising in light of Algerian Legislation
Keywords:
Consumer Protection, Misleading Advertising, Electronic Advertising, Algerian LegislationAbstract
Advertising is an important tool in identifying the characteristics and features of products, attracting the attention of consumers, creating their desire, and directing their will to choose a specific product over competing products. However, advertisers often resort to misleading advertising that focuses on one or more elements of the product being advertised. This practice has become increasingly dangerous, especially with the digital transformation we are witnessing. This poses a serious threat to the interests of consumers. Therefore, it was imperative for the Algerian legislator to surround this practice with legal controls in order to regulate it and prevent it from being practiced in an unauthorized manner, to avoid violations and provide legal protection for consumers from misleading advertising.
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