The implementation of green marketing as a modern dimension of corporate social responsibility to achieve sustainable development: Global experiences in adopting the concept of green marketing
Keywords:
pragmatic approach, linguistic argumentation, Les Misérables, speech acts, argumentative structures, Victor Hugo, contemporary literary criticismAbstract
This article presents a study of argumentative discourse in narratives, applying a pragmatic approach to analyse selected models from Victor Hugo's novel Les Misérables. It begins by addressing the issue of the adoption of modern critical frameworks in the Arab context, where, according to the author, these frameworks are accepted unconditionally without any filtering or scrutiny. In this regard, the pragmatic approach emerges as a procedural tool capable of exploring the argumentative structures embedded within literary discourse while addressing the reservations raised about its applicability to narrative texts. Focusing on the analysis of direct and indirect speech acts, as well as the argumentative connections in the chapter 'The Struggles of Jean Valjean', the article draws on the theories of Austin, Searle, Ducrot and Enscumber, as well as Hafiz Ibrahim's translation of the novel. The analysis reveals how these pragmatic mechanisms contribute to the text's persuasive dimension, emphasising society's harshness towards the protagonist and his journey of repentance and moral transformation. The article concludes that the pragmatic approach significantly activates the novel's argumentative potential, emphasising that its effectiveness is demonstrated through application rather than strict adherence to its propositions.
Downloads
References
Ahmed Chatrbash and Mona Tawahriyah. (June 2016). ‘Water Resources Management Strategy: The Challenge of Sustainable Development in Algeria’, The Algerian Journal of Public Policy, 10. The Algerian Journal of Public Policy, 10.
Al-Azhari Haqa, Salah El-Din Hanish and Bashir Abd Rabbo, ‘ (31 December 2022). ‘The Role of Social Responsibility in Achieving Competitive Advantage for Business Organisations’. Journal of Administrative and Financial Sciences, 6(2).
Al-Arabi Hajjam and Samiha Tari. (December 2019). ‘Sustainable Development in Algeria: An analytical reading of the concept and obstacles. Journal of Development Research and Studies, 6(2).
Amina Qudaifa and Ratiba Razaz, ‘ (31 December 2021). ‘The Role of Green Marketing in Achieving Sustainable Development: Presenting a Set of International Experiences’. Journal of Economic Studies, 21(02).
Hanan Ben Bardi. (31 December 2021). ‘Towards Adopting Green Marketing Strategies as an Approach to Strengthening Marketing Activity: A study of a group of international experiences’. Journal of Economic and Financial Studies, 14(1).
Dalila Masdoui and Laila Mtali. (15 June 2020). ‘Green Marketing as One of the Modern Trends of Social Responsibility in Achieving Sustainable Development’. Journal of Modern Economics and Sustainable Development, 4(1).
Radhia Youssefi and Amal Youb. (31 March 2020). ‘The Impact of Adopting Creativity Methods on the Green Marketing Strategy: A Field Study at Novapeint Algérie for the Paint and Varnish Industry in Guelma’. Annals of Guelma University for Social Sciences and Humanities, 13(1).
Raïs, W. and Masouda, A. (2017). ‘The Impact of Green Marketing on Acquiring an Environmental Competitive Advantage for the Economic Institution’. Journal of Horizons of Administrative and Economic Sciences (2).
Zainab Rabah and Ali Dubai. (1 June 2024). ‘Evaluating the Application of the Algerian Economic Institution to the Green Marketing Strategy from the Customer’s Perspective: A case study of Condor Corporation products’. Journal of Administration and Development for Research and Studies, 13(1).
Saadi Al-Khansa (2014). (2014). Towards Sustainable Green Marketing. The Journal of the New Economy, 2(11).
Saliha Shami. (7 June 2023). ‘Business Ethics and its Leading Role in Promoting Social Responsibility for Business Organisations’. Journal of the Economic Al-Manhal, 6(1).
Aissa Maazouzi and Jihad Ben Othman. (December 2018). Green Economy and Sustainable Development: Conflict or Integration?’ Al-Hadath Journal for Financial and Economic Studies (01). Al-Hadath Journal for Financial and Economic Studies (01).
Aissa Younsi, Aicha Amari and Aicha Miter, ‘Green Economy and Sustainable Development: Conflict or Integration’, Al-Hadath Journal for Financial and Economic Studies, 1 (June 1, 2021). (1 June 2021). Education for Sustainable Development. El-Khaldounia Journal of Human and Social Sciences, 13(1).
Karima Dhobian and Fadila Abdel Hamid. (27 March 2021). ‘The Role of Green Marketing Ethics in Achieving Sustainable Development’. Journal of Economic Additions, 5(1).
Lilia Ben Mansour, and Dalal Ajali. (31 March 2019). Green Marketing: A Vital Approach to Supporting Social Responsibility in Institutions’, JFBE Journal of Finance and Business Economics, 3(1). JFBE Journal of Finance and Business Economics, 3(1).
Mohamed Trabesh and Abdelkader Moumeni. (29 October 2020). ‘The importance of green marketing for economic institutions: A Case Study of a Sample of Institutions’. Journal of Knowledge Pools, 6(2).
Mohamed Hamdi and Djamel Eddine Yakhlif, ‘ (December 2018). ‘The Contribution of Organisations’ Adoption of Green Marketing in Supporting Environmental Ethics’. Journal of Industrial Economics (15).
Hajar Abdel Daim, and Radia Boulkeroun. (30 June 2020). ‘Green marketing as a mechanism to attract the green consumer’. Journal of Contemporary Economic Studies, 5(1).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 The International tax journal
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
