Digital entrepreneurship and the promotion of innovation culture in media industries

Abstract

This study aims to make light around the role of culture of innovation and also digital entrepreneurship in supporting the effectiveness of digital media institutions, and how can this culture help in facing the challenges actual today in the media industry. In the shadow of very fast technological developments and changes in the behaviors of consumers, the media institutions meet a lot of obstacles that need adoption of innovative strategies and building new models of work. This brings to the development of new business models that meet the audience’s requirements and strengthen financial sustainability. Where it gives big contribution in building and making again the structure of media industries. This study stressed the important of integrating innovation and digital entrepreneurship as main factors for developing digital media industry, which increases the capacity to adapt with the fast changes in the media environment and gives guarantee for sustainable growing. Also, it shows how the innovation culture can push the competitive capacity and support the evolution for the digital media industry.