Consumer spirituality orientation in sustainable development: Role of personology
Keywords:
Consumer Spirituality, personology, consumer spirituality orientation, sustainable developmentAbstract
Consumer Spirituality is becoming a popularly practiced phenomenon in the consumption markets, requiring attention. This links to survival and how people fulfil needs and desires. Today’s consumers focus on quality over quantity, choosing items that have a meaningful impact on their lives and the world around them. What consumers choose or disapprove is often judged by branders through rigorous research and feedbacks. Deciphering requires understanding personality psychology of individuals as a being’s actions and reactions, sentiments, personal and social functioning can be understood in terms of a whole person. So, relation between Consumer Spirituality and personology is assessed ultimately leading to analysing the impact of personology on Consumer Spirituality Orientation in sustainable development. Regression results reveal Personology strongly impacts Consumer Spirituality Orientation in sustainable development. The implications aim to extend researching Consumer Spirituality which substantially affects consumers’ buying choices.
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