Customers' Preference and Satisfaction Towards Different Types of Cement Brands in Karur District

Abstract

India is the second largest cement producer in the world, accounting for more than 8% of global installed capacity. With abundant limestone reserves and coal availability, the country has a strong resource base to support expansion. The cement industry is positioned to benefit significantly from India’s infrastructure and housing boom, with rising rural housing demand, affordable housing schemes and rapid urbanisation driving sustained consumption with rising demand, robust supply chains and increasing focus on sustainability, India’s cement industry is set to remain a cornerstone of the country’s economic development. One of the primary reasons for using cement in construction is its inherent strength and stability. Cement is a binder, a substance used for construction that sets, hardens and adheres to other materials to bind them together. Cement is a crucial building material used widely in construction projects around the world. The present study explores the awareness level of customers towards different brands of cement to identify the factors which influence the customers to prefer the cement brands, to find out the preference and selection of cement brands and to know the various problems faced by the customers while purchasing the cement brands.