Public television programming in the digital age: Between mimicry, adaptation and mutation - France Télévisions and EPTV Comparative Study (2010-2020)
Keywords:
Programmes, programming, public service, audience, funding, digital, COVID-19Abstract
The aim of this study is to provide a reflection on programming strategies in public television. The quality of the programmes broadcast by these channels is a major debate in media circles: some consider that the public channels, in order to broaden their audience rate as much as possible, put the quality of the programmes at the mercy of the "dictatorship of ratings". Others assume that it is the quality of the program that determines and attracts the audience; The content of television programmes is no longer the prerogative of a minority of television stations, let alone those of public service television, and it should also be noted that the audience is more fragmented than ever. Viewers have access to an unlimited range of satellite TV channels, in addition to internet broadcasting and social media offers. These multiple changes that the world of broadcasting is experiencing today are profoundly redefining the programming strategy, considered the keystone of all television communication, of public television in order to preserve it and increase its audience rating. Another very powerful factor also determines the quality of programs and programming.
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