BANI, Fathi; YASSINE, Fenini. The role of banking promotional activities in enhancing customer loyalty: A theoretical approach. The International tax journal, [S. l.], v. 52, n. 6, p. 4961–4969, 2025. Disponível em: https://internationaltaxjournal.online/index.php/itj/article/view/475. Acesso em: 23 aug. 2026.