ELAMINE, Bengasmia Mohamed. Digital marketing and brand identity: The gap between theory and practice amid technological and ethical transformations. The International tax journal, [S. l.], v. 52, n. 3, p. 579–601, 2025. Disponível em: https://internationaltaxjournal.online/index.php/itj/article/view/84. Acesso em: 1 oct. 2025.