BANI, Fathi, and Fenini Yassine. “The Role of Banking Promotional Activities in Enhancing Customer Loyalty: A Theoretical Approach”. The International tax journal 52, no. 6 (December 24, 2025): 4961–4969. Accessed August 23, 2026. https://internationaltaxjournal.online/index.php/itj/article/view/475.